Houston SEO is the process of optimizing your website and online content to rank higher in search engine results pages (SERPs). Whether you’re running a coffee shop, florist, or construction company, having a highly-optimized website that prioritizes relevant keywords and builds authority will help your business grow.

Houston is tested. Media of the largest cities in the country with a bustling business landscape. Local SEO tactics such as optimizing Google My Business profiles, focusing on location-specific keywords, and building local citations help businesses stand out in the city’s competitive market and ensure that they appear prominently in local searches on Google Maps.

Houston SEO Strategies: Navigating the Digital Frontier

Having a well-optimized Google My Business profile list that includes 5-star reviews, photos, hours of operation, and proper categories will allow your business to be seen in the “Maps section” and the local 3-pack when people search for the products or services you offer. This will give your business ultimate visibility and more traffic from local customers.

One of the most important factors that Google looks at when ranking local businesses is how quickly a business’s site loads. This is because a slow-loading site can cause users to abandon it and go to another competitor’s site. The best way to speed up your site is by removing unnecessary or redundant files, optimizing your images, and using CSS background loading for your headers and footers. Our Houston SEO experts will optimize your website to load fast and increase your search engine rankings.