먹튀 is video delivered over the-top (OTT) of traditional broadcast networks via the internet, allowing viewers to watch content on their computers or mobile devices. This allows for a more flexible viewing experience, and is available to anyone with a high-speed broadband connection.

Taking sports into the streaming space makes sense for many platforms, as they seek to expand their audiences and gain new subscribers. SVOD leader Netflix, for instance, has made big investments in sports rights and recently started showing Premier League soccer matches. Having a robust live streaming solution is essential for companies to capitalize on this shift in viewer habits and appeal to younger audiences.

Top Legal Streaming Options for Live Sports in 2024

Sports fans are among the most loyal consumers and are highly engaged in what they’re watching. This group can act as ambassadors for brands and drive meaningful conversations on social media, which add to the overall reach of a campaign.

Live sporting events are an ideal platform for advertisers to target this audience and reach them on a large scale. Moreover, this demographic tends to spend more on products related to the sporting event they’re watching, making them attractive to brands that are looking for brand awareness and sales growth.

Creating a seamless streaming experience is critical for the success of a live sport offering. This includes providing low latency that ensures a smooth experience when millions of users are simultaneously watching a high-end event. One option to consider is a SaaS approach, which places workflows in the cloud and allows for rapid scaling that can handle viewership peaks.